Real Estate Photography is easy peasy point-n-shoot, right?We get that question a LOT. Probably because we spend so much time taking and processing house photographs for our lines of business.
Cameras and Equipment for Real Estate PhotographyThe most basic categories of real estate photography are these: 1. Photographs for Real Estate Appraisals (interior and exterior)
The primary purpose of this type of photography is to show the characteristics of the home being appraised. Each appraisal will include a photograph of the street the home is on, the front, back and sides of the home as well as the major areas inside the home (bathrooms, kitchen, living areas). The additional photos in the report are photos of the comps. A typical number of photos for an appraisal report is under 20, and the camera can be kept to record jpegs at a low resolution which do not need additional processing before being inserted into the report. A standard point-and-shoot works great for these shots. We use a Canon PowerShot SD1200IS (10 MP Digital Camera with 3x Optical Image Stabilized Zoom and 2.5-inch LCD).2. Photographs for Real Estate Listings (interior and exterior)
Real Estate Listing photos are taken with all types of cameras, from low-end point-and-shoot models to high-end DSLRs, with varying degrees of success. Interior photographs, if they are to be used for listings will look better if they are either taken by a pro, or if you use a better DSLR and have a lighting set-up that will allow you to shoot interior photos at a lower ISO and smaller aperture (meaning, crisper photographs that are in focus from the front to the back of the room), without ending up with the "flashy" look that comes from using the built-in or pop-up flash on the camera.3. Photographs for Other Purposes, such as Historical Research, Photo Journalism or Neighborhood Profiles
Although photographs for documenting the ebb and flow of neighborhoods, cities and towns can be taken with any type of camera, the most pleasing images are likely to be taken with a good-quality DSLR and by someone who has taken the time to learn about good composition and exposure (lighting). Taking photographs of streets and houses is not difficult, but capturing the character of the area is harder and takes a little more effort to find the subjects, angles and compositions that tell a more compelling story.